No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich | 
| Author: Dan S. Kennedy
Publisher: Entrepreneur Press
List Price: $17.95
Buy New: $10.73
You Save: $7.22 (40%)
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Rating:  26 reviews
Sales Rank: 9307
Media: Paperback
Edition: 1
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 7.3 x 5.5 x 1.5
ISBN: 1599181819
Dewey Decimal Number: 658.8
EAN: 9781599181813
ASIN: 1599181819
Publication Date: June 4, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! - Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
- Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
- E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
- MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
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| Customer Reviews: Read 21 more reviews...
 This landscaper thanks Dan from the bottom of her heart July 3, 2008
gensparkie (California)
18 out of 19 found this review helpful
I grew up working class - my Mom cleaned houses, my Dad managed mailrooms and warehouses - and so I grew up with a lot of negative stereotypes about the affluent. That isn't helpful at all when the product you are selling is geared towards the affluent, and is even less helpful when thinking about becoming affluent yourself!
Dan's books, especially Wealth Attraction for Entrepreneurs and this book, are helping me really understand the folly of my previous attitudes and thoughts towards money and the affluent, and to actually change them by replacing old negative thoughts with more accurate ones.
Not only do I now truly like and admire the people who I am working with, but I understand a lot better the stereotypes which they are most sensitive to, the ways in which they view themselves and their wealth, and the worldviews and marketing "hooks" which particularly appeal to them.
My old attitudes and lack of understanding of my clients was really holding me back, and I credit Dan with helping me understand and change in the ways necessary to really be successful in my business and become rich one day myself.
Every single book I have of Dan's has a permanent place on my bookshelves. I have reread all of them at least once and find some new info to put to use each time. You won't regret buying this book - I have read at least one business book per week for the last year, and these are among the VERY best.
I also liked The Four-Hour Workweek by Ferriss and The E-Myth for Contractors by Gerber.
To gain wealth, you must target the wealthy July 23, 2008
John Chancellor (New Orleans)
8 out of 8 found this review helpful
The very important message of this book is there is a growing number of affluent, mass-affluent and super affluent consumers that are not confined by or do not let price be the major determining factor in their purchases.
Almost anyone selling products or services to the general public will benefit from the valuable lessons contained in this book.
The book is divided into three parts. Part one describes the affluent. Part two discusses what they spend money on and part three talks about how to get them to do business with you.
This is a typical Dan Kennedy no B. S. book. It is straightforward, full of great information and well written, a bit humorous at times. Dan also, as any great marketer would, provides some information about his own products. There is no point in letting this upset you. Learn from what he does.
The central theme of the book is that it is foolish to spend your time, money and energy struggling to get money from people who have very little of it. It is much more productive to concentrate on those where price is not necessarily a major issue.
Another lesson is the more affluent the customer, the more he is looking for expertise, relationship and most of all understand. He wants, actually demands respect. The quickest way to lose an affluent customer is to show disrespect for him and his position. They want and are willing to pay for respect and special privileges.
You need to make owning your product or using your service be of significance to the user. He wants to feel that he is gaining something exclusive.
Most business owner link price to product and feel they must try to justify the price based on the intrinsic value of the product. If you are going to sell for higher margins, you must cut the link between product and price. You do this by always discussing price in context - delivering what the customer values.
The book is a study in marketing. The biggest lessons in the book are that you must get out of your own mind and understand what the customer values. You are not your customer. Focus on the experience of the customer.
And if you are going to be successful in marketing, you must have a marketing system. Random acts of marketing are of little value.
A real education in marketing. There is also a valuable CD included with the book.
 I paid money to be marketed to August 15, 2008
D. Neuse (Texas)
8 out of 12 found this review helpful
This book has few real insights. Some of the material was moderately interesting with many examples of successful business models. Much of the material was timely, and it was poorly edited in a rush to get printed. I usually overlook this if the material is particularly useful. Unfortunately, this wasn't the case, at least for me. There was too much of Kennedy's opinion and currently popular anecdotal evidence, and too few researched truths, though he presented much as fact. And, of course, the reader is bombarded by the up-sell attempts throughout the book. Like any book of this sort, the reader can pick out some useful information, but I'd recommend saving your money by leaving this one on the shelf.
"Fred Marks gives this book a 10"! June 17, 2008
Fred Marks (Florida, USA)
6 out of 10 found this review helpful
Dan Kennedy strikes again! Fred Marks says this book is a MUST if you are into marketing, direct mail, or if you just want to see higher transaction prices. Why? As Dan says, sell to those "least and last affected". This book and the advanced copy I picked up in South Florida is the best purchase under $20.00 you can ever make. Talk about Return-On-Investment, it will be nearly unmeasureable over the course of my lifetime. Today is my 26th Birthday and I thank you Dan Kennedy for writing the book for the ages. What a great timing wiht the recession talk on TV. Bravo Dan, Bravo!
ABSOLUTELY PHENOMENAL July 29, 2008
Ron R. Wolforth (Houston Texas)
5 out of 5 found this review helpful
I read a book a week. Most of the time I hope to find 2-3 things I can use. This book would number in the hundreds! If you follow it...it will make you wealthy. PERIOD.
I've give it 6 stars if I could. If you are in business...run...don't walk to get your copy. I'm on my 3rd read. Maybe the best business book I've read since Think & Grow Rich.
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