The Future of the Internet--And How to Stop It | 
| Author: Jonathan Zittrain
Publisher: Yale University Press
List Price: $30.00
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Rating:  12 reviews
Sales Rank: 22294
Media: Hardcover
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.2 x 5.9 x 1.2
ISBN: 0300124872
Dewey Decimal Number: 004.6780112
EAN: 9780300124873
ASIN: 0300124872
Publication Date: April 14, 2008
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Condition: new condition.
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Product Description
This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control. IPods, iPhones, Xboxes, and TiVos represent the first wave of Internet-centered products that can’t be easily modified by anyone except their vendors or selected partners. These “tethered appliances” have already been used in remarkable but little-known ways: car GPS systems have been reconfigured at the demand of law enforcement to eavesdrop on the occupants at all times, and digital video recorders have been ordered to self-destruct thanks to a lawsuit against the manufacturer thousands of miles away. New Web 2.0 platforms like Google mash-ups and Facebook are rightly touted—but their applications can be similarly monitored and eliminated from a central source. As tethered appliances and applications eclipse the PC, the very nature of the Internet—its “generativity,” or innovative character—is at risk. The Internet’s current trajectory is one of lost opportunity. Its salvation, Zittrain argues, lies in the hands of its millions of users. Drawing on generative technologies like Wikipedia that have so far survived their own successes, this book shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.”
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| Customer Reviews: Read 7 more reviews...
 Superb, Engrossing, Useful, Relevant, Alarming March 26, 2008
Robert D. Steele (Oakton, VA United States)
117 out of 131 found this review helpful
I ordered this book on the strength of the title, and on receiving it, discovered that the author is the Professor of Internet Governance and Regulation at Oxford University, and co-founder of the Berkman Center for Internet & Society at the Harvard Law School (they hate it when we just say "Harvard"--must be a culture thing). So right off I know this is at least as serious a book as I hoped for.
The book is instructive without being tedious, alarming without being hysterical. It is balanced, informed, and most relevant to all of us.
The entire book focuses on the transformation of the Internet from one in which the innovation could be done at the edges, with generative innovation that built on the provided software or hardware, to one in which we are allowed to buy tethered appliances like iPhone or X-Box that are "locked down."
Even PCs are being locked down today, and with this and other examples the author has my total attention.
He suggests that the end point matters, and that the confrontation between flexibility and openness, versus security and perfect reliability (and later, perfect enforcement) is one that requires more creative thinking rather than knee jerk mandates one way or the other.
He notes that historically IBM tried to bundle everything, and they were forced by anti-trust to unbundle, just as AT&T was, as Microsoft was, and as Google will be if the USG Government ever gets either honest or informed--either will do. Look for my book review of "Google 2.0: The Calculating Predator" to understand this suprnational unsupervised threat to multiple sectors, never mind privacy and copyright.
In a nutshell, he frames the challenge as that of modularity within which the end-user can innovate, versus walled gardens that are locked down.
In passing the author vindicates both Morris, and the manner in which justice was applied. Morris intended to count the computers on the Internet, and screwed up the code. The judge intended to punish him but not end his promising career. All good.
The author discusses what Vint Cerf and others have, the degree to which bots have taken over tens of millions of computers, using broadband connections left on at all times to create a subrosa network that does evil.
On page 63, three important principles from the author on generativity:
1. Our information technology ecosystem functions best with generative technology (i.e. NOT with locked down appliances hard-wired to a center)
2. Generativity instigates a pattern both within and beyond the technological layers of the information technology ecosystem (i.e. content collaboration and social collaboration and value-added)
3. Proponents of generative systems ignore the drawbacks attendant to generativity success at their peril.
This is followed by a great discussion of features of a generative system as they would be hoped for by the author:
- Leverage
- Adaptability
- Base of mastery
- Accessibility
- Transferability
He cites benefits of a generative system as including:
- Non-profit social innovation
- Disruptive innovation
- Broad participation
- Generative systems from generative building blocks
- Recursion (of value) to content and then to society
The scary chapter in the book--the author is elegant but one needs little help to imagine the worst--discusses how tethered appliances enable "perfect enforcement" to include GPS devices turned on remotely to serve as audio surveillance on demand, and so on.
Turning to solutions, the author distinguishes between flexibility needed at the content level (he is laudatory about Wikipedia) and the technology layer. He discusses one possible solution, a Green-Red split system in which the Green system is locked down and totally reliable, and the Red system is open to innovation but also treated with caution.
He calls for better easier security tools for group and individual use, but as one who could never ever find a coder willing to document their code, and as one completely fed up with the pig code that comes out of Microsoft and Norton--pig in the sense of way too much crap and way too big a footprint--I fear that only an open source conversion experience will do. I note with interest a chart that shows that Sun Open Systems are the LAST to plug security holes, Not good.
The author suggests a "least harm" protocol.
He calls for a very large conversation among end-users, coders, manufacturers, regulators, and so on, and what I hear him saying is that the "system of systems" is on auto-pilot, the government is out of brakes (or brains, I would add), and if we don't all do a collective "STOP, We Want to Discuss This," we are destined to suffer the same fate as the sheep at Virginia Polytechnic who stood still while a moron killed 20+ of them--stood still while he reloaded. Had the sheep "rushed and crushed," no more than one or at most two would have died. I am harsh here, because information technology can either be our cage or our liberation, and the author is very well qualified to present the case for concern.
I learn for the first time on page 174 of the National Science Foundation's FIND initiative, and that alone is worth the price of the book.
Turning to protections, the author discusses data portability, network neutrality and generativity (I can assure all readers, Google is neither neutral nor generative), Application Program Interface (API) neutrality; privacy, individual liability versus technical mandates, and collective character (digital shunning combined with reputation bankruptcy and a clean sheet fresh start).
He discusses privacy 2.0 and problems such as code, patent, and content thickets. I like very much his reminding us that the Constitution provides for anonymity to encourage unpopular opinions. He naturally discusses data genealogy (what I call data provenance, like an art work), and reputation.
In passing, I love the brutal critique by Gene Spaford of the $100 laptop. He likens its projected impact--exposing millions to the bright side while not fixing their poverty, water, and disease--to subsidizing pet rats for every household just prior to the Black Death plague. My friend Lee Felsenstein is an equally virulent opponent of the $100 laptop, for different reasons. Me personally, I think the cell phone (but not the iPhone) is the only way to educate 5 billion people fast and with day to day relevance to their needs.
I put the book down feeling pensive, and wondering why CISCO CEO John Chambers, who has been asked in writing via Federal Express three times, continues to refuse to create a router-server that is both recyclable (or even better, updatable remotely without having to flip boxes) and that will provide data at rest encryption and Application Oriented Network (AON) features at the point of creation--in other words, every creator can control the privacy, content routing, access, sharing, and so on, and by implementing something like Grub Search on the same box, we can put paid to programmable search engines patented by Google that will only show you what the highest bidder has paid to "allow" you to see, and to the Googleplex, which "confiscates" everything it touches and then claims to "own" it--including your medical records.
This is a great and important book, if you care about the global role of the Internet is creating wealth and consequently peace.
Ten other books that come to mind as equally important:
The Future of Ideas: The Fate of the Commons in a Connected World
Voltaire's Bastards: The Dictatorship of Reason in the West
Manufacturing Consent
Fog Facts: Searching for Truth in the Land of Spin
Managing Privacy: Information Technology and Corporate America
Who Owns Information?
Silicon Snake Oil: Second Thoughts on the Information Highway
In the Absence of the Sacred: The Failure of Technology and the Survival of the Indian Nations
The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
Collective Intelligence: Creating a Prosperous World at Peace
My bottom line: as we all press toward localized resilience in community, I for one would be happy to shun all tethered appliances and rely solely on collective human intelligence in community. I really like the work of Naomi Klein (No Log, Disaster Capitalism) and Paul Hawken (Blessed Unrest, Natural Capital, Ecology of Commerce). We are all long overdue for a massive boycott of all that is not in our interest, and we can start by evaluating the true costs of fuel, long-distance food and clothing, and perverted uses of water that we are running out of.
Peace.
Compelling and thought-provoking May 14, 2008
Eva Holtz (Menlo Park, CA, USA)
16 out of 18 found this review helpful
Someone once said, "The plural of anecdote is data." Zittrain's new book is a delightful illustration of this principle, engaging the reader with fascinating observations and stories, then weaving them together to present a powerful narrative. Whether or not you share his vision for the future, you'll gain a new appreciation for how the online world that we take for granted today could easily have been--and still threatens to become--a strikingly different place.
A major stake in the ground on the policy implications of the net June 30, 2008
M. McDonald (Chicago, IL United States)
11 out of 11 found this review helpful
The Future of the Internet and How to Stop It is a major work of business, legal and policy research that will be less accessible to most people, but important to those looking to understand the future direction of today's ecommerce world. Zittrain is both a technologist and a lawyer and he appears to be writing this book more to influence policy and thinking rather than proposing a specific solution.
This is fine, in my opinion, as Zittrain provides two important frameworks that define new ways of thinking about the net and its impact: the notion of generative technology and the idea that the value of that technology is moving from the network to the endpoints. The book describes these ideas and develops them into a range of policy and technical decisions facing business, political and judicial leaders.
In the Future of the Internet, Jonathan Zittrain provides a detailed analysis of the development of the Internet, the nature of networks, and the evolution of technology. This book concentrates on the central elements of what Zittrain calls "generative" solutions. A generative solution is one that provides a basis for innovation, new products and new sources of value through experimentation and individual innovation (ala Cheesbourgh's open innovation). Zittrain sees the Internet and the PC as generative technologies, which the clearly are. However he sees generative technologies go through a pattern where the openness and high levels of trust that made them generative and attracted new solutions soon fall prey to fraud, abuse and outright criminal activities.
Zittrain argues that this is what the Internet is going through now as SPAM, Malware, Phishing and other forms of cyber crime and mischief are eroding the value of the Internet as a generative platform. The book makes this argument in a very logical way with good examples. This takes up the first part of the book and is perhaps the best part.
Zittrain's idea is that as these generative technologies become compromised, the value potential moves from the network that connects devices to the devices themselves. Here is where he introduces the notion of appliance devices that are purpose build, not readily programmable at the functional level and give the consumer more protection and the provider more control. The notion that the value is moving away from the network is very intriguing; particularly interesting give the recent warm reception of appliances such as the iPhone, Wii, Tivo and others.
Overall this book is not for the faint of heart, nor for the casual reader of business and technology books. The text is well written, loaded with examples and details that will make for good cocktail party stories, but it is more of a policy book and a scholarly work than a business text.
CIOs should read the first half of the book with great interest as it lays out a new way of thinking about the network.
Corporate development officers at technology companies should read the whole book as it describes a possible legal, regulatory and economic framework for the future of technology.
Business leaders should read the first part of the book to understand the true nature and exposure they have in the current generative Internet era.
Simply Outstanding May 16, 2008
S. Schumann (Chicago)
9 out of 10 found this review helpful
Kudos to Jonathan Zittrain for producing a book accessible to both a lay audience as well as his technorati crowd. His blending of history, early digital anecdote, and his strong analysis make this an academic book that transcends the blogosphere and onto both main street and wall street. A remarkable accomplishment.
 Internet June 17, 2008
W. Mathewon (Sun Diego, CA)
5 out of 21 found this review helpful
I had great expectations for this book. I wa somewhat disapointed. At least for me his writing style was difficulut. And he really could have made his points with 50% fewer pages.
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