From Assets to Profits: Competing for IP Value & Return (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics) | 
| Author: Bruce Berman
Publisher: Wiley
List Price: $45.00
Buy New: $24.53
You Save: $20.47 (45%)
New (28) Used (5) from $24.53
Sales Rank: 136262
Media: Hardcover
Edition: 2nd Edition
Pages: 296
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 5.9 x 1.2
ISBN: 0470225386
Dewey Decimal Number: 658.4038
EAN: 9780470225387
ASIN: 0470225386
Publication Date: November 3, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new book delivered from the UK in 10-14 days.
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Product Description
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
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