Effective Fundraising for Nonprofits: Real-World Strategies That Work | 
| Author: Ilona M. Bray
Publisher: NOLO
List Price: $24.99
Buy New: $15.67
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Rating:  7 reviews
Sales Rank: 7830
Media: Paperback
Edition: 2
Pages: 496
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9 x 6.9 x 1.2
ISBN: 1413307485
Dewey Decimal Number: 658.15224
EAN: 9781413307481
ASIN: 1413307485
Publication Date: January 15, 2008
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Shipping: International shipping available
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Product Description
Getting tax-exempt status for your nonprofit organization is just the first step -- whether its mission will succeed depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how. Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists and more, Effective Fundraising for Nonprofits explains how to: work with individual donors plan special events solicit grants from foundations and corporations get media coverage use the Web to further fundraising goals start a side business to raise funds and much more The book also covers IRS rules and regulations, grassroots strategies for struggling nonprofits, the tools and staffing needed, and dozens of resources that you can take advantage of. Best of all, Effective Fundraising for Nonprofits is written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books. List of Forms
Fundraising Worksheet 1: Sample Cost Analysis
Fundraising Worksheet 2: Fundraising Assets
Fundraising Worksheet 3: Fundraising Strategy Chart
Fundraising Worksheet 4: Mailing Evaluation
Fundraising Worksheet 5: Meeting Checklist
Fundraising Worksheet 6: Projected Special Event Expenses
Fundraising Worksheet 7: Projected Special Event Income
Fundraising Worksheet 8: Grantseeking Chart
Fundraising Worksheet 9: Grants Worksheet
Fundraising Worksheet 10: Check Your Website's Fundraising Effectiveness
Fundraising Worksheet 11: Press Release Template
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| Customer Reviews: Read 2 more reviews...
A fundraising book for the small nonprofit, or one that is not well organized! September 5, 2006
Jeff Lippincott (Princeton, NJ USA)
51 out of 52 found this review helpful
This is a great book for the small nonprofit that does not know much about fundraising. If it were for a more established nonprofit, then it would not have referred to major gifts as those starting at $500. I'm used to major gifts starting at $10,000 and going up well into the 6 figures.
This book explains how to do the following:
1. Work with individual donors
2. Plan special events
3. Solicit grants from foundations and corporations
4. Get media coverage (publicity)
5. Use the Internet to help in the fundraising process
6. Create print marketing materials like brochures, newsletters, and annual reports
All the above are important parts of a fundraising plan. One has to set goals, strategize how to attain the goals. Then attract individual donors and develop a rapport with those donors so they give more and more each year. Eventually those donors will become major donors, but that topic is best left for another book.
The book includes a good list of Web sites for prospect research. But the appendix materials didn't seem to be up to par.
All in all, this book provides grassroots strategies for struggling nonprofits. It is no-nonsense and well organized. I highly recommend it to anyone who wants to learn the basics about nonprofit fundraising. Topics beyond the scope of this book are planned giving, major gifts, capital campaigns, and endowments. But if you read this book and understand it, then you will be ready to learn about the other topics just mentioned. 5 stars!
Clear and Simple Explanations of What Works May 31, 2005
John Matlock (Winnemucca, NV)
48 out of 52 found this review helpful
There are a tremendous number of non-profits around. There are also a tremendous number of funding organizations. Your job as the fundraising manager (whatever your exact job title may be) is to put your particular non-profit together with one or more funding organizations to raise the money you need.
There is a basic set of fundraising skills and technologies that you can use to fund nearly any non-profit. Gone are the days (in most places) where you can put together some simply fund raising activity and gain enough money to get you through the year.
Here in one simple book is an excellent summary of all of the most modern techniques. It includes:
Developing a Plan that will include your goal, the assets you have to do fundraising, and a strategy to use these assets in the most profitable manner.
Attracting Individual Supporters, which means making your organization look wupport-worthy, understanding your supporters and attracting new ones.
Your best supporters are those that have given you money before. Here are the techniques to keep them giving.
These techniques and many more are discused here by an expert in the field. It should be required reading for anyone responsible for fund-raising in a worthy organization.
 Good Book for Start-Up Non-Profits April 10, 2007
Helen Mcvicker (Georgia)
13 out of 13 found this review helpful
I found this book VERY helpful. In fact, I was so fascinated with it, I couldn't put it down. It was like a good novel. I immediately changed some of my thank you letters and re-did my Corporate request for funding letter. I will continue to use it's suggestions. The book is well written and not full of 'filler info', but very solid recommendations that one can put to use right away.
An especially recommended study for non-specialist general readers April 3, 2008
Midwest Book Review (Oregon, WI USA)
7 out of 7 found this review helpful
Just as money is the life-blood of governments and private enterprise corporations, so it is essential to carrying out the mandates of non-profit organizations as well. Now in a fully updated and significantly expanded second edition, Effective Fundraising For Nonprofits: Real-World Strategies That Work" by Ilona Bray draws upon her years of experience and expertise serving a variety of nonprofit agencies in every managerial capacity from development director and staff attorney to department manager and advisory council member to create a 496-page compendium of superbly organized and presented information, jargon-free advice, case examples, and illustrative comments from more than forty experienced and successful fund raisers who work in the non-profit sector. An ideal guide, readers will learn how to work with individual donors, plan special fund raising events, successfully compete in the solicitation of grants from foundations and corporations, obtain and exploit media coverage, utilize the Internet as a fundraising tool, start side businesses to create additional revenue streams, develop effective print materials (brochures, newsletters, annual reports), and a great deal more. Of special note are the eleven appendices offering fundraising worksheets for everything from sample cost analysis to press release templates. "Effective Fundraising For Nonprofits" should be a core reference work and a part of every community library and non-profit agency collection, and is an especially recommended study for non-specialist general readers having a responsibility to raise funds for their particular non-profit group.
Non Profits you need this book May 23, 2007
Queen Sharon (California)
6 out of 7 found this review helpful
Highly recommend reading this book. It has great real-life examples and useful tips. Very easy to read and follow. I love how it allows you to be creative and realistic at the same time.
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